Category: Business & Economy

Why do a majority of online businesses fail to earn profits and are forced to close down

During the recent online business boom, a lot of firms have made themselves successful by utilizing the massive potential of the internet and the immense outreach it guarantees to any kind of audience you want to target. It’s a place of massive opportunities and it is the fiefdom of increasingly profitable ventures. But during recent…

The Challenges Facing the Growth of Tourism in Africa

I was privileged to attend the 12th edition of the African Travel & Tourism Conference (Akwaaba): a gathering of travel and tourism experts in Africa – both from private establishments and various government parastatals. The event held at the Eko Hotel & Suites, Lagos on Sunday October 31stthrough Tuesday November 1st 2016. My attendance was…

Lessons from this year’s International Customer Week!

Customer service is not what you say about yourself, it’s what people say about you through frequent interactions with your customer-facing employees. The customers are the best judges of your customer service strategy. No matter how great your product or service is, if you do not have a great customer service team, your chances of…

Bayer-Monsanto merger: what is the future of GMOs in Europe and Africa?

It is now of global knowledge that Bayer, the German pharmaceuticals giant, has completed its takeover of Monsanto, America’s leading pro- GMO company. As reported in the media a few weeks ago, shareholders of Monsanto accepted Bayer’s buy over prize of $128 per share in Monsanto, making the deal worth $66 billion, including debt.   …

Why the Recession will Grow Nigeria’s Travel & Hospitality Industry

  The International Monetary Funds (IMF) predicted in 2015 that Nigeria’s economy will slide into a recession in 2016 by 1.8 per cent. The forecast indicated that our economy will grow at a much slower pace than South Africa’s. Months after the prediction, truly Nigeria slipped into a recession. Everywhere around the world, recession is…

P+ Measurement Services Partner Media Monitor Ghana to Co-Host AMEC Measurement Month in Ghana

AMEC’s Measurement Month is a global programme of activities to spotlight attention on the importance of PR measurement. It’s a simple idea which benefits members, clients and the industry by putting measurement on a world stage. And any AMEC member, irrespective of size, can take part!   P+ Measurement Services, the first independent Communications Measurement…

West Africa Single Currency: The Lesson To Learn From European Single Currency

Western Africa states which are represented by Economic Community of West African States (ECOWAS), a commission comprised of countries of 15 States with an equivalent of 300 million people. These numbers account for 4.5% of the world’s population and just 0.5% of the world Gross Domestic Product (GDP). With an anticipated annual economic growth averaging…